My professional expertise and love clearly is in branding, marketing communication, storytelling and strategy.
My work, however, is not about me – it is about them: in branding what we aim for, is to turn user centricity into user obsession. We want to create love brands.It is also about the brand, it’s personality, it’s story. I have a professional need for creation and innovation. Breathing life, values and soul into brands, products or whole companies is what I really like doing.
A natural empath, I feel for clients, potential customers, employees and bosses alike. I walk their shoes, embody their behavior, understand their desires. And I like converting that research into strategy – for communication, branding, product innovation diversification & development.
I have a thing for co-creative methods and all things agility. There is just something magical about throwing together diverse expertise and knowledge – and design-sprinting through a week of collaboration and ideation.